Fresh on the heels of two big FiFi award victories on June 10, Estee Lauder is priming its Tom Ford brand for continued success. The company has just announced that Caroline Geerlings has been named president, Tom Ford Beauty and new business. In this position, she will be responsible for the overall strategic direction, global development, management and growth of the brand, and report to John Demsey, group president, responsible for the Estée Lauder, MAC, Tom Ford Beauty, Prescriptives, Bobbi Brown, Jo Malone and La Mer brands.

Geerlings brings nearly 25 years of global experience in the cosmetics industry, including leadership roles at MAC Cosmetics and Christian Dior Perfumes. Most recently, she held the role of senior vice president, general manager, Prescriptives Worldwide.

“Caroline is one of the most talented brand-building executives in the cosmetics industry today. Her energy, passion and deep understanding of both beauty and luxury will help build Tom Ford Beauty into a global powerhouse,” said Demsey, who also now oversees the company’s recent Smashbox acquisition.

The Tom Ford brand received two FiFis at this year’s presentation: Fragrance of the Year, Men’s Luxe, Tom Ford Grey Vetiver; and Fragrance of the Year, Unique Boutique, Tom Ford White Suede (unisex/women’s).

Tom Ford Beauty is sold in 43 countries and territories. Tom Ford Black Orchid, which launched in November 2006, was the first fragrance in the Tom Ford Beauty collection. Following the launch of its first scent, Tom Ford introduced the Private Blend Collection, an exclusive line of 12 unisex fragrances. Tom Ford for Men, his eponymous men’s scent, was launched in fall 2007. Tom Ford White Patchouli launched in September, 2008. Recent launches include Tom Ford for Men Extreme, Tom Ford White Patchouli and Tom Ford Grey Vetiver. In May 2010, Tom Ford Beauty launched a lineup of 12 lip colors under the Private Blend Collection.